Arguably the most profound years in the lifetime of a human being, teenage (13-19 years) are also some of the toughest years emotionally. A transition period between being a child to growing up to be an adult, teenagers find themselves at the cusp of confusion. Teenagers today are equipped with many choices. Thanks to the internet and growing up in a digitized world, teens have access to information, tools and platforms that they interact with daily and have become an integral part of their lives. 

With so much technology and devices at their fingertips, teens are more equipped to make better decisions– like selecting a career choice that appeals to them, learning a skill during vacations, finding music or art that inspires them, networking with peers or seniors to get internships or job opportunities. 

But as teenagers navigate through their personal and digital lives, they are often also finding themselves at the receiving end of struggles like loneliness, cyberstalking, body dysmorphia, bullying, imposters, privacy invasion, identity theft and surveillance, among others. 

A generation younger than the internet itself, teenagers– a cohort that the global marketing agencies have also taken liking to– are experiencing attention spans that last lower than an Instagram trend. From education courses marketed directly to high school and college students, to lending platforms designing loans specifically for teenagers and students and platforms that allow under 19 to showcase their talent with an aim to catch them young, teens are being sought by companies who have laid out a platter of offerings for them. Even with an overload of content on the internet, there’s very little structured information for young people to make major life decisions like opting for career choices or navigating through personal issues in a vulnerable age.